Free tool
Engagement rate calculator
Your rate, next to a published benchmark that makes it mean something.
Free, no signup
This free tool does not know your brand. The version inside the product reads your website first.
How it works
Pick the platform and enter your followers, the views if you have them, and the interactions on a post. You get the rate by followers, the rate by views, the total interactions and a verdict against a published benchmark for that platform, with its source and date. Where no published figure exists yet, the calculator says so instead of inventing one. The maths happens on the page: the figures you type are never sent anywhere.
What you actually get
Your engagement rate, calculated the same way every time.
A published benchmark for the platform beside it, with source.
Separate rates by followers and by views.
Five things that make this work better
- Compare against accounts your size, not a global average. Rates fall as accounts grow, so a global average flatters big accounts and punishes small ones.
- Calculate on reach wherever the platform gives you reach. Follower-based rates are inflated on any account carrying dormant followers.
- Track the trend, not the number. One post tells you almost nothing; six weeks of posts tell you whether something changed.
- Saves and shares move reach further than likes on most platforms. If you can only optimise for one, optimise for saves.
- A high rate on a tiny account is not a business. Rate is a diagnostic, not a goal: 12% on 400 followers is 48 people.
Other free tools
TikTok engagement rate
TikTok engagement rate by followers and by views, with the benchmark next to it. Free, runs in your browser, no account.
Instagram engagement rate
Instagram engagement rate by followers and by views, with the benchmark next to it. Free, runs in your browser, no account.
YouTube Shorts engagement rate
YouTube Shorts engagement rate by followers and by views, with the benchmark next to it. Free, runs in your browser, no account.
Facebook engagement rate
Facebook engagement rate by followers and by views, with the benchmark next to it. Free, runs in your browser, no account.
LinkedIn engagement rate
LinkedIn engagement rate by followers and by views, with the benchmark next to it. Free, runs in your browser, no account.
Questions people actually ask
Which formula do you use?
Likes, comments, shares and saves added up and divided by followers, as a percentage. Where you enter views, the same sum divided by views is the more honest number for a single post.
What is a good rate?
One above the published benchmark for your platform is good, and the verdict under your result tells you where you sit. Account size still matters, so compare yourself with accounts of a similar size too.
Does it store my numbers?
No. The calculation runs in your browser and nothing is sent to us.
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