Industry · Medical practices
Social media for doctors
MyTrendView plans and builds factual posts for doctors’ and dentists’ practices: opening hours, the team, how an appointment works, prevention topics and job posts for medical assistants. One practice fits Creator at €23 a month, you can start free, and the limits of the German Heilmittelwerbegesetz (HWG) are explained below.
Free plan, no card. Your first 14 days include Creator Pack.
Information patients look for
Patients look a practice up before they call: who works there, how to get an appointment, whether it takes new patients. Those answers are factual, profession-related information, which the professional codes for doctors allow. MyTrendView finds the prevention and health questions rising on TikTok, Instagram and YouTube, writes them in your practice’s voice and builds carousels and Reels from your own photos or stock footage, with no AI-generated people in white coats.
Why this fits you: Velocity is the lowest score and it does not matter: people ask this question all year. Audience fit is high because the viewers are people near you deciding whether to book. A carousel from practice photos is enough, and it stays factual: what happens, how long it takes, what to bring.
What a practice can post
Practical posts carry a practice account, and they stay well clear of the advertising rules.
- Opening hours, holiday closures, vaccination days and how to book.
- The team: who does what at reception, in the lab and in treatment.
- How an appointment works, from arrival to follow-up.
- Prevention topics such as check-ups and screenings, explained factually.
- Recruiting medical assistants (MFA): what the job looks like in your practice.
The rules that apply to practices
Advertising for treatments in Germany falls under the Heilmittelwerbegesetz (HWG) and the professional code of your state medical or dental association. In short: before-and-after pictures are not allowed for cosmetic procedures without medical need, and courts have counted injections such as hyaluronic fillers among them; statements by patients or third parties must not mislead; posts must not play on fear of illness. Patient data never appears in a post, and even a friendly public reply to a comment can reveal that someone is a patient. Health details in direct messages are special-category data under Art. 9 GDPR, so in a practice MyTrendView Retention (beta, waiting list) should only handle scheduling, never symptoms or diagnoses.
What you actually get
Prevention and health questions rising in your field, scored every day.
Carousels and Reels built from practice photos or stock footage, without anyone filming.
A calendar for holiday closures, vaccination days and MFA job posts.
Publishing to Instagram, Facebook, LinkedIn and YouTube from one place.
App and database in Frankfurt; the privacy policy names every service provider.
A worked example
How a check-up works, step by step
InstagramVelocity is the lowest score and it does not matter: people ask this question all year. Audience fit is high because the viewers are people near you deciding whether to book. A carousel from practice photos is enough, and it stays factual: what happens, how long it takes, what to bring.
“What actually happens at a check-up, and what you should bring along.”
Built from a real video, linked to the original
Where the week goes
Creator
One practice, one brand and about 30 videos a month. A medical care centre (MVZ) or a group with several sites under their own names fits Pro with 5 brands.
Pricing →Your next post is already trending somewhere.
Keep reading
Social recruiting
Job boards reach people who are looking. Social media reaches the good ones who are not. How to show the workplace, write the post and make applying easy.
Conversion
Plenty of views, few enquiries? The leak is usually after the post: an unclear offer, too many steps, slow replies. How to find and close it.
Retail
Social media for retail: new arrivals, shop window and click and collect as Reels and carousels, planned and published. From €23 a month, start free.
Automotive
Dealerships, garages and car brands. The topics your competitors will not film: prices, service contents, known faults.
Beauty
Skincare, cosmetics and salons. A refresh every 24 hours, and comment sentiment checked before you attach a product to a claim.
Fitness
Gyms, coaches and fitness brands. A trend running negative usually hides one complaint. Answering it beats riding the trend.
Questions people actually ask
What does it cost a practice?
Free costs nothing and needs no card: about 3 videos a month and 1 brand, and every new account gets 14 days of Creator. Creator is €23 a month for about 30 videos, enough for one practice.
Are doctors in Germany allowed on social media?
Factual, profession-related information is allowed. The limits come from the HWG and your association’s professional code: no misleading testimonials, no fear advertising, no before-and-after pictures for cosmetic procedures without medical need. MyTrendView does not check posts against these rules; that stays with the practice. This is general information, not legal advice.
Can the messaging assistant book appointments?
MyTrendView Retention is in beta with a waiting list. In a practice it should only handle times and bookings. Symptoms and findings are health data under Art. 9 GDPR and belong in your own secure channels, not in a chat on Instagram or WhatsApp. This is general information, not legal advice.
Is this page legal advice?
No. It summarises common rules in general terms and is not legal advice. For a specific post or campaign, ask your medical or dental association or a lawyer specialising in medical law.
Your next post is already trending somewhere.
Enter your website and see what MyTrendView finds for your audience.
Free plan, no card. Your first 14 days include Creator Pack.