Every industry, its own trends

Four of these pages are written for small local businesses in Germany: trades, restaurants and cafés, medical practices and retail shops. They cover what to post, how much time it takes, which legal points matter in that trade (image consent, the Heilmittelwerbegesetz for practices, price rules for shops) and which plan fits a single location.

Most trend advice is written as if every business posts for the same reason. It does not. What separates these five verticals is the shape of the sale underneath the content, and that shape decides which of the five scores you read first: audience fit, purchase relevance, production feasibility, platform fit, velocity.

Automotive sells something considered, expensive and inspected. Purchase relevance runs high on almost every honest topic, because a person watching a video about tyres in October is thinking about their own car. The content that wins is unglamorous: what a service includes, what it costs, what the seller talks around.

Beauty inverts that. Velocity dominates because a format is being parodied inside a week. Production feasibility decides what is filmable at all when you shoot several times a week. And sentiment matters more here than anywhere else. This is the category where a trend turns hostile between the plan and the post.

Fitness sells a promise that has been over-promised for twenty years, so the audience arrives armoured. The useful signal is the complaint underneath the trend, in the words people used. Real estate runs the opposite clock: a buyer is interested for about six weeks and then gone for a decade, so a search-durable answer keeps earning long after the trend that inspired it died.

SaaS has the longest cycle and the strangest platform mix. The trend list that matters sits on LinkedIn and Reddit rather than TikTok, and the post that works is one number nobody else publishes.

Each page below carries a worked example with all five scores, the week re-costed for that job, and the plan that fits it.

Questions people actually ask

Your next post is already trending somewhere.

Enter your website and see what MyTrendView finds for your audience.