Industry · Real estate
An audience of six weeks
Then they buy and disappear for a decade. That one fact should decide everything you post.
Free plan, no card. Fourteen days of Signal to start.
A six-week audience
Almost every other business here builds a following that stays. Real estate does not: a buyer is intensely interested for a few weeks, then irrelevant for years. Content built for retention is the wrong shape from the start. What works is being findable the moment someone enters that window — search-durable answers, not trends.
Nobody is covering this
What the scores look like here
Audience fit and purchase relevance carry everything, and velocity is close to noise. A video answering a process question keeps working for years, because a new set of people enters the window every month.
- Velocity is the least useful of the five scores here.
- YouTube weighted heavily: search durability is the whole game.
- Local Facebook still converts for a large part of this market.
- Gaps beat trends, because the audience turns over every month.
What you actually get
Search-durable topics instead of trend chasing.
A gap map against the agents working your area.
Hooks built around the area you actually work, because proximity is what a national brand cannot copy.
Signal for a single agent; Momentum for an agency or a developer.
A worked example
The costs nobody mentions until the notary
YouTubeVelocity is 5.8 and that is the point. This is the lowest-velocity, highest-value shape in the vertical: whoever searches it is about six weeks from a transaction, a new set of people asks it every month, and no tracked competitor has answered it on video.
“The price is not the price. Here are the six costs that appear between the offer and the keys.”
Gap: 0 of 3 tracked competitors cover this
Where the week goes
Signal
A single agent needs one brand and 3 competitors. Agencies with several agents, or a developer with multiple projects, want Momentum.
Pricing →Your next post is already trending somewhere.
Keep reading
SaaS
B2B software. LinkedIn and Reddit scored as first-class platforms, and the post that works is one number nobody else publishes.
Automotive
Dealerships, garages and car brands. The topics your competitors will not film: prices, service contents, known faults.
Beauty
Skincare, cosmetics and salons. A refresh every 24 hours, and comment sentiment checked before you attach a product to a claim.
Fitness
Gyms, coaches and fitness brands. A trend running negative usually hides one complaint. Answering it beats riding the trend.
Questions people actually ask
Are property tours worth filming?
They are inventory, not content. Useful, and dead the day the property sells. The durable video is the process explanation sitting next to them.
Which platform matters most?
YouTube for durability, local Facebook for reach in most European markets. TikTok scores lower here than agents expect.
Is TikTok pointless for real estate?
Not pointless, but it is built for retention and your audience does not stay. Expect a lower audience-fit score and treat it as top of funnel.
How do I compete with bigger agencies?
Locality. Naming one street or district is a differentiator no national brand can copy at scale, and the hooks are written that way.
Your next post is already trending somewhere.
Enter your website and see what MyTrendView finds for your audience.
Free plan, no card. Fourteen days of Signal to start.