Industry · Automotive
Nobody films the invoice
The car buyer arrives suspicious. What converts is the part the showroom talks around: the price, the contents, the fault you already know about.
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A suspicious buyer is the opening
A car is a considered purchase, and the buyer arrives expecting to be handled. That expectation is the opening. Almost every dealer films the same glossy walkaround; almost none will state a price, list what a service includes, or name a known fault on a model they stock. Do one of those and you are alone in the category.
Nobody is covering this
What the scores look like here
Purchase relevance runs high on nearly every honest topic, because the viewer already owns a car or wants one. Velocity matters least: a video on service pricing is as useful in March as in October. Production feasibility is usually the easy score, since the subject is already sitting on the lift.
- Purchase relevance is the score to read first.
- Velocity is the score to ignore. Nothing here expires.
- Seasonal topics (tyres, air conditioning, inspection) come back every year, and the calendar is where you hold them until the right week.
- Facebook and YouTube outscore TikTok for a local buyer.
What you actually get
A coverage map against the 3 dealers and garages you actually lose customers to.
Hooks that answer the question your category talks around.
Seasonal topics you place in the calendar yourself, instead of catching them late.
Facebook and YouTube scored for a local, older-skewing audience.
A worked example
What a major service actually includes
YouTubeVelocity is the lowest of the five and it does not matter. People type this question into a search bar every month of the year. Purchase relevance is 9.4 because whoever asks it is deciding where to book. The shoot costs one phone and one lift.
“A major service here is €780. I am going to show you every line in it and what each one is for.”
Gap: 0 of 3 tracked competitors cover this
Where the week goes
Signal
One location, one brand, 3 tracked competitors. A group with several dealerships needs Momentum: unlimited brand profiles, one calendar across them.
Pricing →Your next post is already trending somewhere.
Keep reading
Beauty
Skincare, cosmetics and salons. A refresh every 24 hours, and comment sentiment checked before you attach a product to a claim.
Fitness
Gyms, coaches and fitness brands. A trend running negative usually hides one complaint. Answering it beats riding the trend.
Real estate
Agents and developers. The buyer is gone in six weeks, so a search-durable answer earns for years while a trend video stops in days.
SaaS
B2B software. LinkedIn and Reddit scored as first-class platforms, and the post that works is one number nobody else publishes.
Questions people actually ask
Should a dealership be on TikTok?
Sometimes. For a local buyer, Facebook and YouTube usually score higher, and the audience-fit score says so instead of pushing you at the newest network.
Is showing prices really a good idea?
In this category it is the most reliable gap there is, because so few competitors will do it. The coverage map tells you whether that holds in your market before you commit.
What about used-car stock that changes weekly?
Stock posts are inventory, not content. Put those in the calendar and keep the trend list for the videos that build trust.
Can it handle several dealerships?
Yes, as separate brands with separate profiles. Momentum carries as many as you run; a larger group wants Horizon for the strategist.
Your next post is already trending somewhere.
Enter your website and see what MyTrendView finds for your audience.
Free plan, no card. Fourteen days of Signal to start.