Solutions
Five scores, your order
A solo creator runs out of filming days. An agency runs out of context. One product, five different first moves.
Free plan, no card. Fourteen days of Signal to start.
Most content tools sell themselves to "creators and marketers" as if that were one job. It is at least five, and the difference is not cosmetic. It decides which of the five scores you read first: audience fit, purchase relevance, production feasibility, platform fit, velocity.
A solo creator films everything alone, so production feasibility is not one score among five. It is the gate. A trend that needs a second pair of hands or a booked location does not exist, however well it fits the audience. The scarce resource is a filming day, and the right recommendation is the one that gets shot on Sunday afternoon with a phone.
A founder has the opposite shortage. Production is affordable; attention is not. Content is the block that gets moved every week, because the product has a harder deadline and an empty calendar has none. What helps is a decision already made when the tab opens, not a research surface to browse.
An agency runs the same research once per client and pays for it in context switching rather than in ideas. Brand switching with no reload, a competitor set per client and reporting built around each client’s KPIs are worth more there than any single feature.
E-commerce brands settle every argument with orders, so purchase relevance outranks reach: a million views with no buying intent behind them is a bad week, not a good one. Coaches sell expertise, and their risk is sounding like the fifty other people in the niche. For them the competitor gap map does more work than the trend list.
Pick the page that describes your week. Each one names a plan and the reason it is that one.
Keep reading
Solo creators
One person, one phone, no second pair of hands. Every trend carries a production feasibility score, so crew-dependent ideas sink to the bottom.
Founders
You build the product and do the marketing. The list arrives decided: one ranked item, a written hook, a script under it. Posting is a fifteen-minute job.
Agencies
With 5–20 client accounts the cost is context switching, not ideas. Brand switching with no reload, 10 competitors per brand, custom reporting on Horizon.
E-commerce
Reach and purchase relevance are two separate scores, never averaged. See the trend that spreads at 9.4 and sells at 5.1 before you film it.
Coaches
Following the trend list is what makes coaches sound identical. The gap map shows what the 3 competitors you track have never said.
Questions people actually ask
What if I am more than one of these?
Most founders are also the solo creator. Read both pages; the plan named on the founder page is usually the one that holds.
Is the product different per role?
No. Same scans, same five scores, same calendar. What changes is which score you read first and which limit you hit.
Do agencies get different pricing?
Horizon: unlimited brand profiles, unlimited competitors, custom reporting, data export and API, and a strategist who knows every client account.
Can I switch plans later?
Yes, in both directions. Your existing balance moves with you instead of being wiped on a downgrade.
Your next post is already trending somewhere.
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Free plan, no card. Fourteen days of Signal to start.