You are explaining when you should be interrupting
"Today I want to talk about why winter tyres matter" assumes the viewer has already agreed to watch. They have not. They are deciding while you say it, and you have spent their entire decision window clearing your throat.
The fix is to start after the setup. "Your tyres are legal. They are also useless." No greeting, no context, no announcement of what is coming. The context can arrive at second six, once somebody has decided to stay for it.
Your hook is a summary, not a question
A hook that accurately describes the video removes the reason to watch it. "Five ways to save money on car maintenance" tells the viewer roughly what they will learn, and roughly is usually enough. They leave informed, and you get three seconds of watch time.
The shape that works withholds one specific thing. Not vague mystery, which reads as clickbait and gets punished, but a single open detail: "The third one saved me €400 and my garage was annoyed I mentioned it."
It works in text and fails out loud
Hooks are written and then spoken, and those are two different languages. A clause structure that reads elegantly makes you stumble on camera, and the audience hears the stumble as uncertainty without being able to say why.
Read every hook out loud before you film it. If you need a breath in the middle, it is too long. If you rephrase it naturally while reading, keep the rephrasing. That was always going to be the spoken version.
It only works with sound
On Instagram in particular, a large share of views arrive muted. A hook carried entirely by what you say does not exist for those viewers, and rewriting the words changes nothing for them.
Watch your own first two seconds with the sound off. If nothing on screen says something is about to happen, the hook is doing none of its work for that part of the audience. Text on screen is the cheap fix; an action that visibly starts is the better one.
Where good hooks actually come from
Not from a template list, and not from a model asked to invent one. The reliable source is openings that already worked on videos in or next to your category. Read fifty of them and the shapes become obvious, and shapes transfer between topics far more easily than topics transfer between accounts.
That is the whole reason to pull hooks out of real videos rather than generate them. The structure has already survived contact with an audience, and the only work left is saying it in your own voice, with a link back to the video it came from so you can see what it looked like when it worked.